Ann Summers founder loves The Fit Mum Formula
Ann Summers and I have something in common, and no it’s not about sex burning calories.
We’re both here to boost your confidence, and in ways that are much more interrelated than you might think!
Lingerie store Ann Summers was founded in 1972 and later taken over by it’s current CEO Jacqueline Gold, who is passionate about women’s rights, equality and empowerment both in the boardroom and the bedroom, supporting a number of female business initiatives and charities alongside her work.
Read this too – Fitness Fanatics Have Higher Sex Drives
Body Confidence is something that unfortunately so many women are lacking, and it’s not always about body size.
When you look after your body, treat it well, nourish it and train it to be strong and healthy, the weight will take care of itself, but you’ll also feel a sense of achievement and pride that no quick fix detox can ever give you.
You’ll also have more energy, better mental health and mood, and a better hormone profile which means yes, a higher sex drive too.
It’s a whole body and mind transformation, which gives you the confidence to be yourself and have pride in the body you have.
Read it over on Jacqueline’s website where it was originally published here.
Or here’s my story of why I decided to help Mums like you:
Like many women entrepreneurs my business stemmed from not wanting to go back to full time employment after having children. I had no way of channelling my drive and passions and wanted something that was ‘me’ outside of washing and toddler groups. The Fit Mum Formula was launched in 2013 when my younger daughter was just 7 months old, and never for a moment did I imagine it would grow to be as big as it is now.
I’m actually still primarily a stay at home Mum, since Bella is only in nursery three mornings. That’s very much why my business is a membership site with members paying on a monthly ongoing basis until they are confident enough to trust themselves to eat well and exercise without me looking over their shoulder! The portal can be accessed anytime, 24/7, and members get support from me through a private Facebook group, meaning it fits around their personal lives and schedules as well as mine.
Many years ago, and before children, I was a dancer, as well as a beauty and holistic therapist and nutritionist at a 5 star spa. I’ve always loved health, fitness and wellness, and I realised once I had babies that there was sadly virtually no resources and support for Mums like myself who couldn’t find the time or childcare to go to the gym, and that most diets were unsustainable, unhealthy, and incompatible with family life and meals.
My entire ethos is that everything I do, say and encourage has to be totally doable and realistic for even the most time poor, sleep deprived Mum. This is whilst giving them maximum energy, minimising hunger, creating long lasting healthier habits, and of course giving them back their body and their body confidence!
Since I won #WOW in February 2014 The Fit Mum Formula seems to be becoming a bit of a household name! I’m regularly featured in National magazines, newspapers, radio and was even invited to talk on Sky News. It’s fantastic as I want to help as many Mums as possible, so media helps me to reach Mums who need me. I love seeing the new WOW winners every week, I always give them a welcome, and have discovered some fantastic women, companies and products as well as joint ventures such as cross promotion and blog swaps.
For me, the biggest challenge has been time – the business grew unexpectedly fast yet I still didn’t want to put the kids into full time childcare; I love being a Mum too much. However Bella starts school this year so I’ll be ramping up my intake of Mums as I’ll have more time to serve them.
To me being a female among the entrepreneurial world of men doesn’t bother me. I’ll do what I want to do regardless of what anyone else says or thinks, a personality trait that’s got me into trouble but serves me just as well! If there’s one thing I know for sure though from being a health professional, it’s that a strong body and a strong mind go hand in hand.